My Role
This page brings together some work done as a Product Designer in the context of Growth, both at Cora and PicPay.
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I conducted the complete Design process, from Discovery to Validation and metrics monitoring.
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To comply with my non-disclosure agreement, I omitted confidential information and adjusted the numbers presented in this case.
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Reminder
Aligned with Cora's mission of making the routine of Brazilian entrepreneurs easier, we began to understand within Growth which tools could help them in their day-to-day, while also being aligned with the Activation and Retention metrics. Within this, we understood that bill payment could help with transaction recurrence, which would have an impact on Retention.
This is how the Reminder idea was born, which is a tool where the user can register all payment and transfer commitments, making management easier.
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Reminder screen explained
In version one, it was necessary to register information such as name, due date, and type of reminder the user would like to receive (push notification or email).​
Calendar detail
Displaying the due dates for payments.
Payment status
With a tag to show if it's paid or not.
New reminder
Add a new reminder detail.
Choose how to pay
Barcode, Transfer or Instant payment.
